Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Courses (click on links for course details): Improving Email Promotions Boosting Your Website Traffic Online Advertising Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Improving Email Promotions Unit 1: Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2: How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3: Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4: Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan Boosting Your Website Traffic Unit 1: Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2: How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3: Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4: Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites Online Advertising Unit 1: The evolution of online advertising From mass marketing to targeted marketing The role of search in online advertising Return on investment for online advertising Competing effectively with online advertising Unit 2: Creating Google AdWord Campaigns Determining keywords Selecting your AdWord territory Understanding pricing strategies Creating an AdWord budget and evaluation Unit 3: Improving Online Advertising Results How SEO and online advertising complement each other Testing keywords and related keywords Using Traffic Estimator to improve keyword selection Successful strategies in using online advertising Unit 4: Facebook Ads Understanding Facebook uses and users Using demographics to target Facebook Ads Setting up Facebook Ads Trends and future of online advertising