Digital Marketing Certificate (Online at your own pace)
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.
Courses (click on links for course details):
- Improving Email Promotions
- Boosting Your Website Traffic
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Online Advertising
Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ
Class Details:
| Improving Email Promotions | ||
Unit 1:
Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing |
Unit 2:
How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists
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Unit 3:
Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions |
Unit 4:
Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan |
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| Boosting Your Website Traffic | ||
Unit 1:
Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes |
Unit 2:
Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer |
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Unit 3:
Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank |
Unit 4:
Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites |
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| Online Advertising | ||
Unit 1:
From mass marketing to targeted marketing The role of search in online advertising Return on investment for online advertising Competing effectively with online advertising |
Unit 2:
Determining keywords Selecting your AdWord territory Understanding pricing strategies Creating an AdWord budget and evaluation |
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Unit 3:
How SEO and online advertising complement each other Testing keywords and related keywords Using Traffic Estimator to improve keyword selection Successful strategies in using online advertising |
Unit 4:
Understanding Facebook uses and users Using demographics to target Facebook Ads Setting up Facebook Ads Trends and future of online advertising |
Marcus Lander
Marcus Lander has been building web applications since 1996 and has been a technical trainer since 1999. He has facilitated many software courses, programs and manuals over the years and his preferences tend to lean towards web application development and design.
Tom Leaverton
Sections
OE-21280d-ugc
Online registration is overInstructors:
- Marcus Lander
- Tom Leaverton
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| Tue, Sep 2nd 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Sep 3rd 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Sep 4th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Sep 5th 2025 | 12:01 AM - 11:59 PM | Online |
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| Thu, Sep 11th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Sep 12th 2025 | 12:01 AM - 11:59 PM | Online |
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| Mon, Sep 15th 2025 | 12:01 AM - 11:59 PM | Online |
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| Thu, Nov 13th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 14th 2025 | 12:01 AM - 11:59 PM | Online |
| Sat, Nov 15th 2025 | 12:01 AM - 11:59 PM | Online |
| Sun, Nov 16th 2025 | 12:01 AM - 11:59 PM | Online |
| Mon, Nov 17th 2025 | 12:01 AM - 11:59 PM | Online |
| Tue, Nov 18th 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Nov 19th 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Nov 20th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 21st 2025 | 12:01 AM - 11:59 PM | Online |
| Sat, Nov 22nd 2025 | 12:01 AM - 11:59 PM | Online |
| Sun, Nov 23rd 2025 | 12:01 AM - 11:59 PM | Online |
| Mon, Nov 24th 2025 | 12:01 AM - 11:59 PM | Online |
| Tue, Nov 25th 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Nov 26th 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Nov 27th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Nov 28th 2025 | 12:01 AM - 11:59 PM | Online |
