Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Courses (must be taken in order): Introduction to Social Media Marketing Using Social Media Integrating Social Media in Your Organization Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Introduction to Social Media Unit 1: Why Social Media Matters What is social media? Social media terminology Recent trends of digital platforms and digital users 21st century marketing Unit 2: The R&D of Social Media Developing an Umbrella Strategy Overview of the top social media platforms Researching market and industry trends Finding your market segment(s) Unit 3: Preventing a Social Media Catastrophe The dangers of social media Entering virtual reality Engaging with unruly visitors Business profiles verses personal profiles Unit 4: Getting Started Creating your profile Who, and who not, to follow on social media Determining the right engagement frequency Developing social media success metrics Marketing Using Social Media Unit 1: Which Platform Is Right For You Identify which social media platforms work best for your business Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor What content works best on each platform How platforms complement each other How social media directs customers to your website Unit 2: Creating Your Social Media Presence Identify a personality to represent your company Creating your brand Authenticity behind the scenes Collaboration over competition Unit 3: Connecting With Your Customers Human first approach How posts and stories create connections Creating a space for your people and connections The trouble with engagement Unit 4: Targeting Advertising Social media advertisements Increase direct traffic to your website Email list Affiliate links Integrating Social Media in Your Organization Unit 1: Running a Community and Creating Your Own Social Network Using Ning Online Communities and Creating Your Own Social Network with Ning Top 5 Considerations When Starting a Social Network What Goes into Build a Great Social Network What is an online community manager What is Ning and How to Use the Platform Examples of Companies Using Ning Unit 2: What Tools to Use for Your Organization What tools and platforms will help get content on the web Readings on top new tools to consider How to select which tool to use How video fits into online marketing Organizing and collaborating with Google products How to take advantage of mobile and local in applications and search Unit 3: Integrating Social Platforms into Your Web Site Discovering how web design has changed and what is needed for true integration Understanding elements on websites that increase interaction, engagement, search engines findability Learn best practices for website usability and landing page design Discuss how your sites compare and generate next steps that will improve your business Unit 4: Developing a Manageable Work Flow: Time, Resources, Policies, and Trends Developing a Manageable Work Flow Time and Resources: How do you know where to spend your time? Target Social Media Influencers to Boost Traffic and Sales Is Your Company Ready for Social Media or Are They Holding You Back? Trends - What's Next or Are We Still Working on Last Year's Trends? Social Media Policies and Planning For A Crisis

We will begin the morning with a sweet meditation and breathwork allowing your body and mind to relax into your yoga mat. From there, you will feel the power of deep relaxation through a sound bath with crystal bowls, the depth of sound through a gong, and other sound instruments representing the ocean, rain, and wind. The experience is designed to bring your mind, body, and spirit into balance. Please bring: yoga mat, blanket, and anything else that will help you be comfortable such as eye mask and pillow. Wear comfortable clothing. Energy follows intention (or our thoughts!) We spend several hours in our day thinking, analyzing, and doing, often without paying attention to how each of these activities makes us feel energetically. As the name suggests, a Sound Bath is an immersion in beautiful sounds and vibrations that are healing for your body, mind and spirit. A Sound Bath is a deeply relaxing, meditative experience which can take you on a journey of deep relaxation, healing and self discovery. Sound healing, an ancient wellness practice dating back thousands of years, has been linked to reductions in stress and anxiety. Sound travels through water four times faster than it travels through air, and since our bodies are mostly composed of water, many believe that sound helps us recalibrate. Reminder: Please bring yoga mat with you. You may also want to bring a bolster, pillow, blanket, and/or eye cover to maximize the flow of energy. Each participant will also receive a few crystals to enhance your session. Please bring a water bottle for hydration. Meet at the Center for Performing Arts located at 3754 Pleasant Ave, Minneapolis, MN 55409. If session is full, please enroll for the waitlist. We will contact you if a space becomes available.