Mastering Video Marketing Certificate (Online at your own pace)
Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.
Courses:
- Video Marketing
-
YouTube for Business
Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ
Class details:
| Video Marketing | ||
Unit 1: Video Marketing Essentials & Techie Tools
Lighting & Sound YouTube 101 |
Unit 2: Crafting Compelling Content
What type of video to shoot & when Keywords are key |
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Unit 3: Hooks, Headlines & Traffic Building Secrets
Create Attention-Grabbing Headlines Video Search Engine Optimization |
Unit 4: The Details That Deliver
Promotional videos that pop Sales Video Script |
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| YouTube for Business | ||
Unit 1: Designing Marketing Goals for YouTube that Maximize the Platform
Adapt your marketing plan to include video and goals for the YouTube platform Discuss YouTube case studies from your industry and evaluate what’s working and what’s not Create a content plan for videos that will work for your business or organization and won’t get you banned from YouTube Understand how to use YouTube search features and other elements from a consumer perspective |
Unit 2: Building and Optimizing Your YouTube Channel
Create your own YouTube Channel and optimize each feature Discuss channel design and settings that fit with your video marketing goals Discover how to embed YouTube videos on your website that maximize views |
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Unit 3: Driving Traffic: Maximizing the Social Network of YouTube
Discover why it is important to have subscribers and how to communicate with them internally within YouTube Understand the analytics of YouTube: Views, Ratings, Comments, Favorites Learning to Read YouTube Insight & Analyzing the Data |
Unit 4: Creating and Distributing Video on YouTube
Understand the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search Discover how to get your videos to appear in related searches and other secrets of the YouTube Algorithm Explore the extra features in YouTube such as editing, private sharing, captions, annotating, audio swap, etc. |
Rob Lee
Rob Lee is an entrepreneur, author, and Google Geek. Rob’s secret for success: simple online video. He has fans worldwide with over 750,000 video views and more than 7,000 YouTube subscribers. He is a YouTube video makin’ entrepreneur happiest helping people live their dreams. Rob is a YouTube partner, creating entertaining, and informative videos. For the past several years he’s been teaching his YouTube secrets to anyone looking to build brand identity or to use video to get their messages to the masses.
Sections
OE-21110d-ugc
Online registration is overInstructors:
- Rob Lee
| Date | Time | Location |
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| Tue, Sep 2nd 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Sep 3rd 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Sep 4th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Sep 5th 2025 | 12:01 AM - 11:59 PM | Online |
| Sat, Sep 6th 2025 | 12:01 AM - 11:59 PM | Online |
| Sun, Sep 7th 2025 | 12:01 AM - 11:59 PM | Online |
| Mon, Sep 8th 2025 | 12:01 AM - 11:59 PM | Online |
| Tue, Sep 9th 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Sep 10th 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Sep 11th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Sep 12th 2025 | 12:01 AM - 11:59 PM | Online |
| Sat, Sep 13th 2025 | 12:01 AM - 11:59 PM | Online |
| Sun, Sep 14th 2025 | 12:01 AM - 11:59 PM | Online |
| Mon, Sep 15th 2025 | 12:01 AM - 11:59 PM | Online |
| Tue, Sep 16th 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Sep 17th 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Sep 18th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Sep 19th 2025 | 12:01 AM - 11:59 PM | Online |
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| Sun, Oct 12th 2025 | 12:01 AM - 11:59 PM | Online |
| Mon, Oct 13th 2025 | 12:01 AM - 11:59 PM | Online |
| Tue, Oct 14th 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Oct 15th 2025 | 12:01 AM - 11:59 PM | Online |
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| Sat, Oct 25th 2025 | 12:01 AM - 11:59 PM | Online |
| Sun, Oct 26th 2025 | 12:01 AM - 11:59 PM | Online |
| Mon, Oct 27th 2025 | 12:01 AM - 11:59 PM | Online |
| Tue, Oct 28th 2025 | 12:01 AM - 11:59 PM | Online |
| Wed, Oct 29th 2025 | 12:01 AM - 11:59 PM | Online |
| Thu, Oct 30th 2025 | 12:01 AM - 11:59 PM | Online |
| Fri, Oct 31st 2025 | 12:01 AM - 11:59 PM | Online |
