Certificate in Nonprofit Administration (Online at your own pace)

Non-profits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in Nonprofit Administration. Come away with the latest best information from instructors who train people in nonprofits.

Courses:

  • Revenue Generation for Nonprofits
  • Program Evaluation for Nonprofits

Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ


Class details:
Revenue Generation for Nonprofits
Unit 1: Introduction to Revenue Generation
    Setting and using revenue generation benchmarks
    Determining annual objectives
    How to best use this course information
Unit 2: Understanding Your Audience
    The benefits of knowing your audience better
    What to ask your audience
    How to get the best information
    Collecting and using the best data
    Where to find the new ideas
Unit 3: Developing Programs and Services
    The right questions for the best success
    Natural life cycles of programs and services
    Determining which ones to continue
    Creating successful new programs and services
Unit 4: Analyzing Programs and Services
    Analyzing the past performance
    Determining future productivity
    Analysis tools
    Simple analysis technique
    Unit 5: Setting the Right Price
      How price affects attendance
      Price breaks that determine the price to set
      Setting the best price
      Pricing strategies
Unit 6: Marketing Effectively
    Building your identify
    Developing market segments
    Determining who to market to
Unit 7: Developing Promotions
    Making promotions that work
    Creating the best layouts
    Making promotions that sell
Unit 8: Distributing Promotions
    Print, social media, and eMarketing techniques
    Knowing what promotions work
    The most effective promotion methods
Program Evaluation for Nonprofits
Unit 1: Introduction to Nonprofit Evaluation & the Logic Model
    What evaluation is and is not
    Why evaluation is important to nonprofit organizations and why your funders are asking you for it
    Planning for evaluation begins when you apply for the grant
    Types of evaluation, and the approaches best suited to nonprofit programs
    Planning tools for evaluation – introduction to the logic model
    Crafting accurate, concise outcome statements
Unit 2: Creating an Evaluation Plan
    What an evaluation plan is and why you need one
    Using outcomes from our logic model to create your evaluation plan
    Setting priorities for your evaluation (navigating barriers based on budget, funder requirements, staff time and staff capacity)
    Creating indicators for your outcomes
    Defining benchmarks and targets where appropriate
Unit 3: Collecting the Data
    Taking stock of the data you already use
    Making data collection systematic
    Choosing and/or creating data collection tools – output information, surveys, interviews, focus groups
Unit 4: Analysis, Reporting and Use – Putting it All Together
    Appropriate analysis of the common data collection tools covered in Unit 3
    Common analysis mistakes and how to avoid them
    Reporting to various stakeholders (funders, donors, Board of Directors and the community)
    Using data for program improvement
Myia Welsh
Myia Welsh

Instructor

Myia Welsh, MSW, has over 12 years of experience working in the nonprofit sector. As an evaluation consultant, she works with nonprofits and foundations to evaluate what differences programs are making, to help them understand how programs can be improved, and to provide training for organizations that are interested in increasing their evaluation capacity. Some of her clients have included the National Human Trafficking Resource Center, Migrant Clinicians Network, the Washington Area Women’s Foundation and the Ford Foundation. Myia holds a Master of Social Work Degree with a concentration in Social Policy and Program Evaluation from the University of Michigan.

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Price: $595.00 Min Age 18 yr.
Instructors:
  • Myia Welsh
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